NEWPORT-MESA AUDIOLOGY SEES NEW TREND OF WORKING PROFESSIONALS USING 100 PERCENT INVISIBLE LYRIC HEARING DEVICE
Newport Beach, CA (PRWEB) March 25, 2011 – Newport-Mesa Audiology, Balance and Ear Institute (the Institute) has noted a new trend of patients who are working professionals between the ages of 45 and 55 who are using Lyric, the first and only extended wear hearing device that is 100 percent invisible. A number of new patients in this group have attributed renewed professional success to the use of Lyric, which provides them with enhanced speech recognition in the workplace without the stigma often associated with visible hearing aids.
“We’re seeing a spike in patients in their 40s and early 50s who are interested in Lyric because they’re beginning to worry their hearing loss is negatively affecting them at work,” said Dr. Howard Mango, founder and executive director at Newport-Mesa Audiology, Balance and Ear Institute. “Many of these patients say they haven’t considered hearing amplification because they are worried how they will be perceived at work with visible hearing aids. With the 100 percent invisible Lyric, they don’t have to worry about that stigma and say they are feeling more professional confidence, and in some cases, improved competitiveness at work.”
Chris Campbell is one such patient, said Dr. Mango. Campbell is a 55-year-old vice president of business development for a biomaterials packaging and logistics company in San Diego, California. His chief professional responsibility is to sell his company’s product and service to life sciences companies across the country. He has had mild to moderate hearing loss since childhood, but recently started to feel his hearing loss was negatively affecting him at work when he could not understand bits of conversations in sales meetings and at conferences.
“I’ve had low grade hearing loss all my life that I didn’t feel was significant, but just an annoyance. Then, three or four years ago I began feeling uncomfortable I was getting all the details all the time at work. I kept asking people to repeat themselves and if I still didn’t understand, I’d have to put it together in context and just bluff my way through it,” said Campbell. “Up to that point I was reticent to try hearing aids because I didn’t want to be perceived as ‘old’. The impetus to finally try hearing aids came when I heard about Lyric, a completely invisible hearing device that I could wear continuously for up to four months.”
Campbell said he wanted to improve his situation in the business environment, so he began researching audiologists who fit the new Lyric device. Though it was farther from his home in North San Diego County, he chose Newport-Mesa Audiology, Balance and Ear Institute in Newport Beach, California because they had more information, provided more detail and had better knowledge of Lyric.
InSound Medical, makers of Lyric, said the device is different from traditional hearing aids because it is placed deep in the ear canal, millimeters from the ear drum, and stays there for up to 120 days. The outer ear naturally directs sound towards the Lyric hearing device, where sound is then amplified close to the ear drum. Deep canal placement helps to improve directionality and localization (ability to determine where sounds are coming from), reduce feedback and occlusion (plugged feeling), minimize background noise, and helps to improve the ability to hear high frequency sounds.
Now, after using Lyric for a year, Campbell said the impact on his life has substantially exceeded his expectations. “The difference in hearing is so pronounced, I can’t imagine not using some amplification device. And with Lyric, no one sees I’m wearing hearing aids,” said Campbell. “Now, I pick up on even the most subtle nuances during conversations, which is a must for a career business development professional like me. I feel like Lyric has given me a new edge in my professional life, because I’m more productive and successful, which makes me more competitive in this tight job market.”
Dr. Mango said, although Lyric is an exciting and unique hearing solution, like all hearing aids, it is not the right solution for everyone with hearing loss. Lyric is appropriate for people with mild to moderately-severe hearing loss. A Lyric trained hearing professional like Newport-Mesa Audiology, Balance and Ear Institute needs to assess the hearing, ear size and shape, and medical condition of each patient to evaluate if Lyric is right.
Lyric® is the first and only extended wear hearing device that is 100 percent invisible. Lyric is comfortably placed in the ear canal by a Lyric trained hearing professional and can be worn 24 hours a day, seven days a week, for up to 120 days. No surgery or anesthesia is required. Unlike many other hearing aids, Lyric is positioned completely inside the ear canal, so it uses the ear’s natural anatomy to provide exceptional sound quality, said Dr. Mango.
Newport-Mesa Audiology Balance and Ear Institute (www.dizziland.com) is one of the country’s leading institutes for the research, diagnosis, treatment and rehabilitation of patients with dizziness, vertigo and balance disorders. A team of doctors of audiology work with state-of-the-art technology in the areas of vestibular diagnosis and rehabilitation. The Institute is also one of the nation’s most well-equipped audiological facilities, serving an ever-growing number of adult, teen and pediatric hearing loss cases. The Institute receives referrals from a broad network of physicians including neurologists, otolaryngologists, internal medicine, cardiologists and family physicians.
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